Colorism
Noun
Also called shadism, skin tone bias, pigmentocracy and color complex, which refers to the prejudiced attitude and/or discriminatory acts against people with darker color/shade/tone skin, typically among people of the same racial or ethnic group. This is a form of prejudice or discrimination in which people are treated differently based on the social meanings attached to skin color. White supremacy is upheld by colorism.
- Source
Southern Jamaica Plain Health Center